Category: online business

Four Free Powerful Methods For Your Online Business

Four Free Powerful Methods For Your Online Business

Internet marketing for on-line companies includes all kinds of marketing strategies, methods and strategies that you should utilize to model, market and sell your products or services. Advertising and marketing on-line just isn’t easy nonetheless, it is so easy to learn. I personally am an ideal fan off all of the free advertising and marketing […]

Lead Stage Assessment & Scoring in B2b Marketing

Lead Stage Assessment & Scoring in B2b Marketing

In B2B marketing, before beginning with the lead generation activity, marketers need to assess the different stages to which the leads belong. The different lead stages can be classified into awareness, research, consider and trial. For each of these lead stages, marketers need to create effective content that will address the prospect’s need and queries. Also, one of marketing’s key challenges is to identify leads that provide the best opportunities for the sales team. So, along with lead stages, they also need to qualify leads using scores in order to improve Sales’ effectiveness and success.

At the research stage, offering good content can make a great deal of difference. Since the prospect has now acknowledged that he has a need and is looking for options, it is imperative to present the product or the service in the best possible light.

At the consider stage, the prospect is busy considering the company’s product/ service. So, at this stage, marketer’s need to provide content that will explain or make him understand how the product will solve the problem or provide a solution. This is the stage where engaging content such as features list, product guides, case studies, etc., will be of help.

At the trial stage, marketers will find that the prospect has moved beyond the consideration phase and wants to try the product to see if it fits his requirements. At every stage, marketers need to score leads that fit their profile.

Lead scoring helps to determine if the solution or product offered to the prospect interests him and whether the prospect fits the demographic and behavioral criteria set by the marketer. Lead scoring can be carried out to perfection using marketing automation software.

B2B marketing automation software can be effectively used for lead generation. Using marketing automation services, marketers can:

Score leads based on demographics and activities – The scores for leads are based on demographic profiles, online activity and any other criteria which marketers deem fit.

Trigger actionable alerts – Using automated email-sending software, marketers can expect to be notified when leads cross threshold scoring levels so that Sales teams can reach out to eligible prospects.

Build useful lists of high scoring leads – The software can be used to construct new prospect lists based on any set of characteristics that the marketer wishes to.

Create email templates that can be readily sent to high scoring leads.

What Are The Key Benefits of Mobile Media Marketing

What Are The Key Benefits of Mobile Media Marketing

In 2012, internet is so engrained in society that those who have access to internet are likely to use it at least once a day. According to Internet World Statistics, there are approximately 2,095,006,005 internet users within the world. Since the invention of the World Wide Web in 1990, internet has moved from just a useful tool to a way of life. If you work for any sort of business, organisation or other group that is trying to spruce up the way to connect with individuals, then you need to look into all the benefits that come with a mobile media marketing plan.

A mobile media marketing plan is a recent invention. Short Message Service (SMS) marketing is a very popular and on the rise marketing tool. SMS marketing utilizes a 5-6 digit short code to symbolize their company. Instead of the individual texting a full telephone number, they can text the short code to instantly connect with your company. In today’s fast paced world, you want to make the communication path between you and your customer as quick and easy as possible. A short code does just that. It allows them to only have to remember a small number and use that number to instantaneously connect with you.

This form of marketing is very inexpensive to put into place. Customers want to feel important and have a say in the product or service. This instant access will cost you little and pay off in the long run. SMS can take an advertisement and make it be seen across a much broader range of consumers then standard advertisements. Most people already have mobile phones. Your mobile message can be instantly received by thousands of people. These ads appeal to new customers while also assisting in maintaining the interest of pre-existing customers.

You do not need to have advanced technological skills to establish and maintain a mobile marketing plan. With its relaxed atmosphere and easy to use features, you can quickly begin connecting with your audience-in some instances your promotion offer can be up and running with 24 hours of it being created. Mobile media marketing plans can be launched as a solitary campaign, but they can also be a great supplement to already existing promotional plans as well. You are in full control of your SMS marketing plan. You decide which messages go out, when they go out and you even have the capability of tracking messages in order to determine how efficient the specific launch was.

It also allows your customer to have some control as well. If a customer is completely uninterested in your product or service, they can easily unsubscribe. The major upside of mobile marketing is that if a customer completely loves your product or service, they can quickly forward the SMS message and increase your promotional attempt further.

Whether you want to offer a special deal or a certain percentage off, feature a new product or just promote a company, give mobile media a try to see increased results and more customer satisfaction.

Specialty Mailing Lists Are Very Advantageous For Direct Marketing

Specialty Mailing Lists Are Very Advantageous For Direct Marketing

Using a specialty mailing list can be a great way for your business to communicate sales, promotions, and special happenings at your business. If used correctly a specialty mailing list will expand your existing customer base and generate sales.

Specialty mailing lists are available in any market imaginable. No matter what type of market your businesses product or service caters to there is a specialty mailing list available. Some of the most popular types of specialty mailing lists are licensed professional lists, magazine subscriber’s lists, voter registration lists, credit score lists, and boat owner’s lists.

The types of businesses that can benefit from specialty mailing lists are also endless. Businesses that sell medical supplies can target medical professionals on a licensed professional’s mailing list. Mortgage companies looking to extend finance offers to new home buyers would benefit from a credit score mailing lists. Hair salons looking for new clientele would benefit from new movers mailing lists.

No matter your businesses needs there is a specialty mailing list available for you. When you are ready to procure a specialty mailing list be sure to ask your vendor how the list was compiled and how often it is updated. This will help to ensure that you are only purchasing records that are deliverable.

Unlike a general direct mail list, specialty mail lists are highly targeted. They target a group of potential customers. Utmost care must be taken while marketing to a specialty mail list. Your products must match their interests. If otherwise, all your money and effort will go vain. On the other hand, if used wisely, specialty mail lists rewards a direct mail campaign the most.

Rules for Direct mail marketing: Rule number 1 – Most all direct mail lead generation efforts will produce some sales, but does mailing to outside lists really produces enough response to produce a profit? It is almost always necessary to buy the customer at a loss, and then amortize that loss through additional sales of the same or different products or services. Relying on a single product sale is hazardous unless there are good conditions for repeat business with that same customer.

Rule number 2 – Plan to mail multiple times to the same audience of direct mail leads or a different audience of direct mail leads. If you do not have a budget for such a thing, you are basically mailing one time for one offer to one list. And that’s a dangerous way to start your direct mail lead testing. Mailing only one time will teach you only one thing; the results of that one offer to that one audience.

Rule number 3 – Using direct mail leads must be carefully orchestrated because one 10th of one percent may be the difference between a profit and loss response rates. To put those numbers into perspective, it is the different between 3 out of 1,000 and 4 out of 1,000. So every little bit counts toward making direct mail lead generation work for your company.

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