Using a specialty mailing list can be a great way for your business to communicate sales, promotions, and special happenings at your business. If used correctly a specialty mailing list will expand your existing customer base and generate sales.
Specialty mailing lists are available in any market imaginable. No matter what type of market your businesses product or service caters to there is a specialty mailing list available. Some of the most popular types of specialty mailing lists are licensed professional lists, magazine subscriber’s lists, voter registration lists, credit score lists, and boat owner’s lists.
The types of businesses that can benefit from specialty mailing lists are also endless. Businesses that sell medical supplies can target medical professionals on a licensed professional’s mailing list. Mortgage companies looking to extend finance offers to new home buyers would benefit from a credit score mailing lists. Hair salons looking for new clientele would benefit from new movers mailing lists.
No matter your businesses needs there is a specialty mailing list available for you. When you are ready to procure a specialty mailing list be sure to ask your vendor how the list was compiled and how often it is updated. This will help to ensure that you are only purchasing records that are deliverable.
Unlike a general direct mail list, specialty mail lists are highly targeted. They target a group of potential customers. Utmost care must be taken while marketing to a specialty mail list. Your products must match their interests. If otherwise, all your money and effort will go vain. On the other hand, if used wisely, specialty mail lists rewards a direct mail campaign the most.
Rules for Direct mail marketing: Rule number 1 – Most all direct mail lead generation efforts will produce some sales, but does mailing to outside lists really produces enough response to produce a profit? It is almost always necessary to buy the customer at a loss, and then amortize that loss through additional sales of the same or different products or services. Relying on a single product sale is hazardous unless there are good conditions for repeat business with that same customer.
Rule number 2 – Plan to mail multiple times to the same audience of direct mail leads or a different audience of direct mail leads. If you do not have a budget for such a thing, you are basically mailing one time for one offer to one list. And that’s a dangerous way to start your direct mail lead testing. Mailing only one time will teach you only one thing; the results of that one offer to that one audience.
Rule number 3 – Using direct mail leads must be carefully orchestrated because one 10th of one percent may be the difference between a profit and loss response rates. To put those numbers into perspective, it is the different between 3 out of 1,000 and 4 out of 1,000. So every little bit counts toward making direct mail lead generation work for your company.