In 2012, internet is so engrained in society that those who have access to internet are likely to use it at least once a day. According to Internet World Statistics, there are approximately 2,095,006,005 internet users within the world. Since the invention of the World Wide Web in 1990, internet has moved from just a useful tool to a way of life. If you work for any sort of business, organisation or other group that is trying to spruce up the way to connect with individuals, then you need to look into all the benefits that come with a mobile media marketing plan.
A mobile media marketing plan is a recent invention. Short Message Service (SMS) marketing is a very popular and on the rise marketing tool. SMS marketing utilizes a 5-6 digit short code to symbolize their company. Instead of the individual texting a full telephone number, they can text the short code to instantly connect with your company. In today’s fast paced world, you want to make the communication path between you and your customer as quick and easy as possible. A short code does just that. It allows them to only have to remember a small number and use that number to instantaneously connect with you.
This form of marketing is very inexpensive to put into place. Customers want to feel important and have a say in the product or service. This instant access will cost you little and pay off in the long run. SMS can take an advertisement and make it be seen across a much broader range of consumers then standard advertisements. Most people already have mobile phones. Your mobile message can be instantly received by thousands of people. These ads appeal to new customers while also assisting in maintaining the interest of pre-existing customers.
You do not need to have advanced technological skills to establish and maintain a mobile marketing plan. With its relaxed atmosphere and easy to use features, you can quickly begin connecting with your audience-in some instances your promotion offer can be up and running with 24 hours of it being created. Mobile media marketing plans can be launched as a solitary campaign, but they can also be a great supplement to already existing promotional plans as well. You are in full control of your SMS marketing plan. You decide which messages go out, when they go out and you even have the capability of tracking messages in order to determine how efficient the specific launch was.
It also allows your customer to have some control as well. If a customer is completely uninterested in your product or service, they can easily unsubscribe. The major upside of mobile marketing is that if a customer completely loves your product or service, they can quickly forward the SMS message and increase your promotional attempt further.
Whether you want to offer a special deal or a certain percentage off, feature a new product or just promote a company, give mobile media a try to see increased results and more customer satisfaction.