Promotional products have proven to be one of the most effective marketing strategies available. Promotional marketing campaigns can be employed by companies big and small. Promotional products are known to have greater impact on a target demographic because the items are generally useful and placed in high traffic locations. Popular promotional items include pens, coffee mugs, tote bags and t-shirts, however, an often overlooked promotional product that produces great results are mouse pads. There are three main reasons why these items are ideal: affordability, prime exposure and large imprint areas. In the paragraphs below each reason will be explained in clear detail.
Affordability - Affordability is an important part of any promotional item. Especially in today's economy marketing budgets can be slim to non-existent. Many mouse pads are made of a single material and are easy to print on which makes production more affordable. While there are luxurious versions that come with quality features like embedded calculators, comfortable wrist rests and even material that is leather-like, the most inexpensive are standard mouse pads. Because they are inexpensive it allows companies to purchase many products increasing their marketing reach. Having affordable products also means companies can keep them in storage to give to new customers or even as a promotional gift for employees.
Prime Exposure - Promotional products can be used in the home which will serve as a constant reminder of a company's name, slogan and anything else that is printed on them, but the best possible case is that the recipient of a promotional mouse pads uses them at work where they can be seen by many. Anything located on a desktop will attract attention and depending on how many people work in a specific office, the exposure could be to hundreds and even thousands of people per promotional item. Also, because people generally have at least two and sometimes three computers or laptops, the need for mouse pads is constant.
Large Imprint Areas - When it comes to promotional products, imprint areas do not get much bigger than on mouse pads. One of the most popular promotional products, customizable pens, has a very small imprint area and works very well. The fact that mouse pads have imprint areas that can fit logos up to six inches in width and three inches in height makes them great promotional products. Basically, providing mouse pads for potential customers, current clients and employees is basically like buying billboard space on their desks.